Monday, May 16, 2011

Professional Log #5

Ypulse. (2011, February).  Social nets for tweens: Who will be the facebook, the myspace, the Friendster?.  Ypule.  Retrieved April 5, 2011, from http://www.ypulse.com/social-nets-for-tweens-who-will-be-the-facebook-the-myspace-the-friendster.

Ypulse offers several other social media options for tweens beside Facebook.  The sites are Togthersville, Imbee, and Everloop.  These three vary in age, but the maximum age of a child is fifteen.  Togetherville is a product of Disney and allows tweens to have a site similar to Facebook.  The site can be monitored by their parents thanks to a monitoring app.  Imbee allows tweens to have an avatar and purchase music, movies, or clothes.  Everloop is a partnership between tweens and marketers and advertisers.  This site is open to suggestions from its users, and has a partnership with an Internet safety curriculum.

I think that each of these sites has positives and negatives.  I think the checking up app for Togetherville is a great tool for parents to have so that they can monitor what their tween is doing.  I also find that all ages of tweens will like this site, but they may not enjoy their parent’s ability to check up on them.  Imbee seems like a good site to purchase the newest thing that a tween would want, such as, books, movies, and music.  It does collect data about the user which I see as a bad thing.  Everloop sounds interesting in the fact that you can send the creative team suggestions about how to make the media tool work the way one prefers.  It allows them to communicate with SMS which is another feature that appeals to the tweens of today.  I feel that Togethersville and Everloop are going to come out on top for tweens versus Imbee.   

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